About Sarah Pirie-Nally | AI Coach & Human-Centred Strategist
Sarah Pirie-Nally
About Sarah

The human
behind the
intelligence.

I'm an AI Coach, strategist, and 3× author helping businesses stop treating AI as a tool — and start using it as a thinking partner. My work lives at the intersection of conscious leadership, behavioural science, and practical AI enablement.

22+
Years Experience
Published Author
250+
Women on Stages Globally
AI Coach Human-Centred Design Behavioural Science Conscious Leadership Wonder & Wander The Third Intelligence AI Coach Human-Centred Design Behavioural Science Conscious Leadership Wonder & Wander The Third Intelligence
My Story

Built at the
edge of what's
possible.

I didn't arrive at AI coaching from tech. I arrived from two decades of sitting with humans at their most vulnerable — in boardrooms mid-crisis, in communities finding their voice, on stages sharing stories they'd never spoken aloud.

My career began in design thinking and organisational transformation. I spent years as Chief Design Officer at ASB Bank in New Zealand and as an enterprise change leader at Commonwealth Bank and NAB in Australia — doing the work that most organisations still struggle to name: translating the distance between what a business says it values and how it actually behaves.

In that work, I developed what became my signature framework: The 7 Conversations of Change. Not a model about process. A model about what people need to feel safe enough to move. It's underpinned by a Diploma in Neuropsychology, NLP Master certification, and thousands of hours studying how humans actually decide, resist, and grow.

"I teach AI not as a technical skill — but as a strategic and human capability."

When AI became the defining shift of our era, I didn't pivot. I deepened. Because every business transformation I'd witnessed came down to the same truth: technology doesn't change organisations. People do. And if you want to integrate AI in a way that sticks, you need someone who understands both the intelligence — and the human receiving it.

Today I work with founders, executives, and teams through Wonder & Wander — my AI coaching and advisory business built on one belief: that the future belongs to organisations who lead with soul, not just systems.

I'm also three books deep into exploring that belief. And my fourth — The Third Intelligence — is the most important work of my life.

Credentials & Recognition

The foundation
behind the work.

🧠
Neuropsychology & NLP
Diploma in Neuropsychology, NLP Master Certification. The science of how humans process, resist, and integrate change underpins every engagement.
🏆
Gold Award Winner
Inspirational Leader & Outstanding Female Entrepreneur, New Zealand 2025. Recognised for impact across business, community, and conscious leadership.
📚
3× Published Author
The Wonder Mindset, Wonderpreneurs, and UNFOLLOWED — plus The Third Intelligence forthcoming 2026. Ideas that live beyond the conversation.
🎓
Business & Design Mastery
Bachelor of Business. Reiki Master. Design thinking practitioner with senior roles at ASB Bank, Commonwealth Bank, and NAB.
🎤
Global Stage Experience
250+ women on global stages. Shared rooms with Brené Brown and Guy Kawasaki. Keynotes across Australia, NZ, UK, and the US.
Enterprise Transformation
Embedded advisory roles across Fortune 500 boardrooms and high-growth startups. The kind of experience you can't learn in a course.
🌿
Conscious Leadership
Reiki Master. Neurodiverse thinker. I bring the whole human to the work — because the best leadership always does.
🤖
AI Specialist & Coach
Founder of Wonder & Wander. Creator of Wonder Conductor — the AI coaching program for teams ready to lead the next era.
Career Timeline

22 years of
doing the work.

2025 – Present
Founder & CEO — Wonder & Wander
AI Coaching & Advisory · Melbourne, AU
Building the intersection of conscious leadership and practical AI enablement. Creator of Wonder Conductor, coaching executives, founders, and teams to lead the AI era with clarity and soul.
2024 – Present
Embedded CTO/CDO Advisor
The Flights Club · Australia
90-day embedded advisory engagement spanning digital strategy, member portal architecture, HubSpot pipeline, Circle community platform, and AI-assisted build models.
2018 – 2024
Chief Design Officer
ASB Bank · Auckland, New Zealand
Led human-centred design across enterprise digital transformation. Drove customer experience strategy and embedded design thinking across the organisation at scale.
2012 – 2018
Enterprise Change Leader
Commonwealth Bank & NAB · Australia
Senior transformation roles bridging executive strategy and on-the-ground change. Developed the 7 Conversations of Change framework through thousands of hours of applied practice.
2003 – 2012
Design Thinker & Transformation Consultant
Various · ANZ & Global
Built a career at the intersection of people, behaviour, and strategy. Early work in community facilitation, leadership design, and organisational culture change.
Published Works

The ideas that
started conversations.

The Wonder Mindset
The Wonder Mindset
2021
A guide to leading with curiosity, courage, and consciousness in a world that rewards speed over depth.
Wonderpreneurs
Wonderpreneurs
2022
The entrepreneurial blueprint for building a business that lights you up — without burning you out.
UNFOLLOWED
UNFOLLOWED
2023
What happens when you stop performing for an audience and start building a life that's actually yours.
The Third Intelligence
Sarah Pirie-Nally
Forthcoming 2026
The Third Intelligence
Forthcoming 2026
The intelligence that emerges in the space between human and artificial minds — and why it's the most important conversation of our time.
What I Believe

The principles
that guide everything.

01
Wonder before efficiency
The best AI integrations don't start with a prompt library. They start with genuine curiosity about what humans actually need. Wonder is the prerequisite for wisdom.
02
Wholeness is a strategy
You can't sustainably lead a business from a fractured self. The work of Wonder & Wander holds space for the whole human — because that's where the best decisions come from.
03
Intelligence is relational
AI doesn't create value in isolation. It creates value in relationship — with humans, with context, with purpose. The Third Intelligence lives in that space between.
04
Change is emotional, not logical
After two decades in enterprise transformation, I know: people don't resist change because they're irrational. They resist because they're human. The work starts there.
05
Work. Wonder. Wholeness.
This isn't just a tagline. It's a sequence. Do meaningful work. Bring genuine wonder to it. Then integrate it into a life that feels whole. In that order.
06
Build for legacy, not likes
The clients I work with aren't chasing virality. They're building something that outlasts them. AI should amplify that ambition — not just their content calendar.
Let's Work Together

Ready to bring
the human back
to your AI strategy?

Whether you're a founder navigating your first AI integration, an executive leading a team through transformation, or a business ready to build something that matters — this is where we start.